Did you know that:

• Win rates hover around 17%, a shockingly low number.
• Quota attainment is only slightly better, around the mid-20s.
• 89% of salespeople report experiencing burnout.

The problem for salespeople today is a lack of value creation in the sales conversation. In an era where buyers often prefer a “salesperson-free” experience, it's crucial to create value in every interaction.

It's not your fault if you've never been taught how to create value in sales conversations. Many sales leaders and sales managers lack exposure to modern, effective sales strategies suitable for today's uncertain environment. Even though this isn’t your fault, you will need to solve the problem of creating value.

You know how you feel when your contacts treat you like a commodity. You know how it feels when your contact is not engaged in the conversation you are having. If you have had a client ghost you, it is because they didn’t find the conversation valuable enough to agree to another meeting.

The solution to this problem is value creation. One of the most effective ways to create value immediately and differentiate yourself, and to block any attempt to treat you as a commodity, is to use an executive briefing in your first meeting. 

For the first time, we're offering a cohort program to help you develop an executive briefing for your clients. This program gives you the tools and strategies to build a value-creating experience.

The Power of the Executive Briefing

1. You create immediate value in the first three minutes of your sales conversation.
2. Your client recognizes you as an expert and authority.
3. You initiate the “why change” conversation without probing for problems.
4. Having created value in the first meeting, securing a second meeting becomes easier.

In this training you'll learn:

• How to research and identify trends and forces impacting your clients. You will use this throughout your career, ensuring you create value in every meeting.
• Methods to address outdated beliefs or assumptions, integrating your insights into your executive briefing, and helping your contacts understand what changed and what they need to believe now.
• Strategies to build insights and organize your experience, guiding your clients toward better decisions. You don’t know what you know until you document it. You have more insights than you know, and you will identify them and use them to create value for your clients.
• Tactics to compel your contacts to embrace change and distinguish yourself from average sales reps, the ones who get ghosted and fail to get to a second meeting.

Program Schedule

We will have 4 virtual sessions on Zoom to train you in the Executive Briefing and share feedback and refinement as you develop your own custom approach. Each session will last approximately 2 hours.

Session Dates:

*All dates in eastern time*

• October 4th, 12pm - 2pm
• October 10th, 12pm - 2pm
• October 17th, 12pm - 2pm
• October 24th, 12pm - 2pm
• October 31st, 12pm - 2pm (Bonus for VIPs ONLY)

Results - What Should You Expect?

Most Important: Do The Work!  

This program is a LOW IMPACT ON TIME with a HIGH IMPACT ON RESULTS.

• More Opportunities:  You’ll be able to create and capture more opportunities from new clients and existing ones.
• Confidence: You'll be way more confident and more effective in sales conversations.
• Competitive Differentiator: You’ll leave the program with a modern sales approach, one that works in this environment, and is different from all your competitors.