I am writing this from the backseat of a car as my driver takes me to the airport. When I booked this trip, I looked at a couple of choices of companies to provide transportation from the airport to the hotel. It is a one hour trip from the…Continue Reading
Running a business isn't easy.
I just watched a video in which the leader of well-known and well-respected brand informed his workers that their jobs would be eliminated in the next two years while the facility relocates to Mexico.
The leader of…Continue Reading
Your prospective client will treat you in a way that is consistent with how you approach them.
If you lead with your product, its features and benefits, and focus on the transaction and the price, then your prospective client will treat you like…Continue Reading
The sales team knew that their pricing was very close to their competitor’s price. They knew that their solution was perfect for their dream client, but so was their competitor’s solution. The decision wasn’t going to be an easy one for the…Continue Reading