If I had to start content marketing today from scratch, here is what I would do.
First, I would make a top 10 post centered around the 10 challenges my clients are facing right now. List posts get traffic, but more than that, I would have the…Continue Reading
Maybe you haven’t noticed. Maybe you have ignored the signs. The lack of new opportunities. The passivity. The waiting. The belief that opportunity creation belongs to someone else, like marketing, like SDRs, like anybody else.
Maybe, because you…Continue Reading
There are some people who have wired themselves to say “no.” There is no risk that is worth taking. There is no new initiative that is worth pursuing. There are no changes worth making. If they get to weigh in on a decision, their answer is…Continue Reading
Let’s say that you are afraid that you won’t be able to achieve some outcome. Maybe it is unlikely. Or maybe it seems like too a long a shot. You decide not to take action, and to let it go. You’ve lived this long without the outcome you…Continue Reading