There is a difference between connecting with people on LinkedIn so you can pitch them whatever it is you sell and targeting your dream clients and engaging with them.
A Numbers Game
In the first case above, every contact that connects with…Continue Reading
This year’s election, like all those that have come before, is going to be contentious. Many of the people you know and care about are going to get caught up in the fervor. Many overzealous folks are going to do battle online, sharing content andContinue Reading
There are different kinds of compelling content that you can create to market and build your brand on the Internet. Each of these individual types of content creates a different outcome, even though some of them may overlap.