Category: Sales

Here There Be Dragons!

Most sales processes and sales methodologies could be improved by adding big, bold text around the edges saying, “Here there be dragons!” Maybe even add a little graphic of a dragon bleeding through the paper.

In times long past, mapmakers would…

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On Spending and Cutting Spending

You cannot cut your way to greatness. You also can’t cut your way to growth. Cutting spending is a survival strategy, not a business model. Businesses fail when they run out of money, and they also fail when they don’t make the investments…

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