When a sales organization has an opportunity to get their salesforce together in one place, they desperately want to give them product knowledge. This is a very good idea, but it is often executed in a way that makes it more likely that the…Continue Reading
I spoke to five different sales organizations in January this year. Three of these sales organizations were engaged in a sales transformation. I want to describe the difference between one of those organizations and the two others.
More clients. More sales. More profit.
And how do we get there?
More calls. More email blasts from marketing. More clients. More prospects. More transactions. More faster, too.
“More” is not “better.” “Better” is better. But more…Continue Reading