One office store used the “easy button” in their promotions. They even had easy buttons available for purchase in their stores. While there is nothing wrong with making things easy for your clients or customers, in B2B sales most attempts to make things easier make selling ...
I created the Negativity Fast for myself because I was angry and wanted to feel better. Part of my negativity stemmed from ...
Success in sales requires you to be a good communicator. Most salespeople agree that they need to speak well, but they don’t ...
It is your responsibility to create value for your contacts and stakeholders in the sales conversation. Almost everything ...
One reason to love criticism is that it means someone disagrees with you. If everyone loves what you do and how you do it, ...
Every person has an IQ, your intelligence quotient, which is misunderstood by many. We also all have an emotional ...
Your team isn’t doing the work they need to succeed in sales. You hired people who have experience in B2B sales, and you ...
Every year, usually at the sales kickoff meeting, a sales organization will provide training. If they provided negotiation ...
Some time ago, we commoditized discovery. Each salesperson would talk about their company, their clients, and their ...
We see data that suggests salespeople believe they can’t reach their quota as soon as they find out what it is. A recent ...
There are several reasons one might fall behind the changes in B2B buying and B2B selling. Just like our clients fall ...
B2B sales has always evolved to address the needs of buyers and decision makers. When the external environment is stable, ...
At a recent conference, one group shared that buyers start their buyer’s journey on the seller’s website. I’ve also heard ...
Every leader wants control of their team. They want them to do the right thing, in the right way, at the right time. Many ...
The idea of a battle card is to provide a salesperson with information that might help them beat a rival for a prospective ...
In the past few days, several people have shared content touting the idea that technology can improve sales results. A ...
Your prospective client is trying to understand their problem and what they need to change to reach their desired outcomes. ...
This post will explain what you need to know about the One-Up Book Club. It will summarize why it’s necessary, how it will ...
You can lose an opportunity before you create it. There are several mistakes that can end your chance of winning your ...
You and I live in a time where the rate of change is accelerating, and this has generated stress and anxiety among many ...
Few people would argue that cold outreach is unnecessary, but there was a time when a lot of people insisted that it was ...
