Sales Acumen

Who You Are Is Who You Serve

There is a reason you need Dream Clients, those clients who perceive what you do as strategic, who will consider you a partner, and who will be willing to pay for the outcomes you help them generate. Who you are a salesperson is in large part…

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How to Suffer in Sales

The first way that you might suffer in sales is wishing that you had hot, ready to buy leads burning up the phone lines. Ready to buy leads are much better than targets in the mind of those who suffer, because ready to buy leads don't require that…

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