Cold Calling

man working at a computer

Is This a Good Time

Selling well is about making effective choices. It doesn’t make sense to open a phone call to your dream client with “Is this a good time?”

If you are calling your prospective client to ask them for a meeting, you don't need much time. You simply…

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Turning Over Rocks

When I started back in the family staffing business, my sales manager gave me a list of companies I was forbidden from calling. She and her sales reps were worried about one of the owner’s sons being given preferential treatment, and they wanted…

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alt text Image as a phone as a metaphor for cold call

My First Cold Call

I was 19 years old when I started in the family business. I was hired to help start the light industrial division of a temporary staffing company.

I reported to Angie. Angie was a smoker at a time when people still smoked in their offices. As she…

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