Sales Knowledge

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It Matters How You Lose

When you lose, you may be remembered for the loss.

You are going to win and lose deals. You are not going to go undefeated in sales. No one does, no matter how good they are. But how and why you lose matters.

If you lost because you were…

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Are You the Dangerous Type?

If you were to walk in the back door of your dream client’s account and speak to one of the contacts who cares about what you do, would your competitor have reason to be concerned? Should they fear your very presence inside the building as an…

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