There are two strategies for producing results faster. One of these strategies is highly effective and certain to produce results. The other strategy doesn’t provide either the result or the certainty, even if it is more attractive to many.
"We are losing money on every transaction, but we're going to make it up in volume."
There are a lot of ways to rationalize taking business that isn't profitable.
- Maybe you take unprofitable business in a new vertical where you believe you…