Sales 3.0

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Data, Insight, and Wisdom

The word data means facts and statistics that have been in some way collected. Our technologies now allow us to collect an endless amount of data, some of which is helpful in making sense of our world, as well as assisting with better decisions.…

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How To Make Good Choices in Sales

The reason to understand where a buyer is in their process is so you have an orienting generalization, some idea about where they are in the decision-making process. But because decision-making is often a non-linear process, you want a deep…

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Underestimating Progress

Sales is one of the few endeavors where so much of the focus is on results. We celebrate the results that we achieve, winning new business and reaching and exceeding goals. These things are worth celebrating. But the progress towards those results…

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