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Phone First. Email Second.

Phone first, followed by an email.

It's a mistake to send an email when you should make a phone call. Email is easily ignored. Especially a self-oriented email that supposes that your dream client wants to learn all about your company and your…

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The Best Medium for Prospecting

Effective prospecting requires that you choose an effective medium for communication. Some forms of communication are more effective than others, often by a wide margin.

  • Face-to-Face: This is the platinum standard. The more important the…
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How I Learned to Leave a Message

When I was about 21 years old, I moved to Los Angeles, California. I had a nice, one-bedroom apartment in Brentwood, and I had a good job. When I moved in, I bought a state-of-the-art answering machine (state-of-the-art in 1990).

This answering…

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