Anthony: All right. So here we are, in the arena, different kind of in the arena, now not interviewing a guest but being interviewed by Beth, who's going to ask me some questions that we get frequently about Eat Their Lunch and Level Four Value…
It’s a bit presumptuous to claim a book is one of the best books on habits that exist. There are lots of great books on the subject out there, including Charles Duhigg's seminal work, “The Power of Habit.” But Anthony is not shy about saying… Continue Reading
Seth Godin’s latest book “This is Marketing” is filled with industry truths that you simply can’t afford to miss hearing. On this episode of In The Arena, Anthony and Seth dig into the book’s brand-new insights and talk about the…
Amy Franko is an author, speaker, and expert in modern selling and sales skills. She’s put her most recent observations and lessons-learned as a sales consultant and trainer into print in her new book, “The Modern Seller.” In this… Continue Reading
The recognition that there is a beginning and an end means that you can do what you want with the time you have here. I have seen this idea described as “the dash,” the little mark between the day of your birth and the day of your departure.…
Sales optimization is the soup du jour in the sales world - every company is working hard to streamline processes and bring in revenue faster. While it’s important to optimize every bell and whistle you can, it’s also important to understand… Continue Reading
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