My Books

In September, 2022, I published my fifth book in six years, Leading Growth: The Proven Formula for Consistently Increasing Revenue. It is my first book for sales leaders and managers who need to reach aggressive net new revenue goals through the efforts of their sales reps.

Released in April 2022. The main concept in Elite Sales Strategies is the strategy of being One-Up, meaning you know more than your clients do, as it pertains to the decision your clients need to make to improve their results. Your client is One-Down, not because they are not smart, but because they don't buy what you sell often enough to know more than you do.

In 2018, I published Eat Their Lunch: Winning Customers Away from Your Competition, a book about competitive displacements and how to live, survive and thrive in the Red Ocean. The first ever playbook for B2B salespeople on how to win clients and customers away from your competition.

Published in 2017, The Lost Art of Closing: Winning the 10 Commitments That Drive Sales, became another Amazon bestseller. The book focuses on facilitating the buyer's journey and leading clients to success.

In 2016 I published my first book The Only Sales Guide You'll Ever Need, which became a bestseller on USA Today, Amazon, and ABA. This book introduced a competency model for the modern sales approach that is popular today.