Your income is going to equal your outcomes.
If you produce little to no outcomes, you will have little or no income. If what you do creates only the tiniest bit of value, then you will only have an equally tiny income. Your income will never be significant when your outcomes are not.
If you produce average outcomes, your income will also be average. A lot of people and companies try to equal their peers. Some companies try to follow the industry best practices, instead of trying to compete on greater value creation. The outcomes aren’t enough to command a greater income.
If you produce extraordinary outcomes, you earn an extraordinary income. If you create greater value, then you are entitled to capture a greater share of the value that you create. The more people for whom you create extraordinary outcomes, the greater your income.
If you want to improve your income, then you need to focus on improving the outcomes you create.
Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.
Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.
Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com