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A lot of people go to work, but a smaller number go to work to work, the first being a place, the second being work that generates outcomes.

Take a look at what you have accomplished this week. What did you actually do and what did you accomplish?

It’s easy to show up to work, open your email, open the browser, and find yourself carried away by the now countless distractions available to you. There are always little tasks available inside your inbox, all of which are related to the work you do without actually being necessary to produce the results you are there to generate. And then there is the internet and social media.

So, what work did you do this week? What outcomes did you actually produce?

You go to work (even if this means your home office) to accomplish something. Your role, whatever that is, is to produce some result, something measurable, something that makes a difference and moves things forward. In times past, the work you did would have been visible, tangible, something you could see and feel. Now a lot of outcomes are intangible, making it more difficult to measure them, and easier to procrastinate and fill your time with the trivial instead of the critical.

Each of us has exactly the same amount of time in a day, making it the great leveler when it comes to results. You and I both have 24 hours. If one of us has priorities and does the work to produce the results they’re after, while the other spends time with distractions, the one who works on their priorities will invariably outproduce the one who allows themselves to drift (and the one who drifts often finds themselves far from where they need to be and without the time or energy to cover the ground they lost).

What is the one outcome you absolutely must generate today to produce the results you need? Do this first.

No doubt you have a lot of priorities, but your priority right now must be to get your full focus and attention, lest you lose the day, lose the week, lose the month, and eventually, lose something more important.

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Sales 2018
Post by Anthony Iannarino on March 2, 2018

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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