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Blog Category // Sales (18)

The Importance of Focus Over Distractions in the Age of Technology

Posted by Anthony Iannarino, Jun 09, 2023
It seems we continually lose the thread when it comes to selling. Sales organizations are distracted by every new shiny ...
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How to Use Proof Providers

Posted by Anthony Iannarino, Jun 08, 2023
You want to wow your prospective client by sharing testimonials and case studies that prove you can help them improve the ...

A Confluence of Forces Changing B2B Sales

Posted by Anthony Iannarino, Jun 07, 2023
In 1965, the futurist, Alvin Toffler wrote, "The acceleration of change in our time is, itself, an elemental force. The ...

What To Do After You Lose a Deal

Posted by Anthony Iannarino, Jun 06, 2023
No salesperson wants to lose a deal, especially a large enterprise-level deal. No matter how good you are in sales, losses ...

How Salespeople Must Deal with Recurring Sales Problems Proactively

Posted by Anthony Iannarino, Jun 05, 2023
Salespeople often run into problems during the sales conversation. When these problems recur over time, it can cause a ...
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The Operator's Advantage: Moving from Operations to Sales

Posted by Anthony Iannarino, Jun 04, 2023
You are in an operational role, where your job is to execute what your salesperson sells. Occasionally, a salesperson asks ...

The 6 Types of Questions You Need in B2B Sales

Posted by Anthony Iannarino, Jun 03, 2023
Since forever, salespeople have been told, occasionally taught, and less frequently trained to use good b2b marketing ...

Too Much Faith In Your Solution

Posted by Anthony Iannarino, May 27, 2023
One outcome of solution selling was that sales organizations and their teams began to believe that their solution was what ...

How to Capture Mindshare

Posted by Anthony Iannarino, May 23, 2023
In recent posts here, I have suggested that success in sales is going to require professional expertise. As the uncertainty ...
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The Five Problems In Your Sales Pipeline

Posted by Anthony Iannarino, May 18, 2023
Sales leaders often require their sales force to fill their pipeline with several multiples of their quota. Ensuring you ...

Concessions vs. Negotiations: Sales Credibility at Stake

Posted by Anthony Iannarino, May 17, 2023
Many sales organizations use a terrible approach to negotiation, one that harms salespeople and their companies. Concessions ...

The Mistake of Pursuing Easy-to-Win but Undesirable Clients in Sales

Posted by Anthony Iannarino, May 16, 2023
One mistake weak salespeople make is pursuing clients that are easy to win but difficult to service after the deal is ...

Mastering the Art of Selling Value—Strategies for B2B Salespeople

Posted by Anthony Iannarino, May 15, 2023
Many salespeople believe they are selling value when they are really selling their products and their services. This is the ...
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Thoughts About Effective Selling

Posted by Anthony Iannarino, May 14, 2023
Those of us who have had the experience of selling in a highly commoditized industry adapt to the lack of differentiation. ...

Fearing Your Client: The Importance of Candor and Courage in Sales

Posted by Anthony Iannarino, May 13, 2023
One of the most important things about the One-Up approach you find in Elite Sales Strategies: A Guide to Being One-Up, ...

What Is Business Acumen in B2B Sales and Why It Is Critical

Posted by Anthony Iannarino, May 12, 2023
In The Only Sales Guide You’ll Ever Need, you will find three competencies that most salespeople are lacking. The first is ...

The Future of B2B Sales Is Professional Expertise

Posted by Anthony Iannarino, May 10, 2023
In today’s fast-paced business environment, change is constant. While some buyers claim they would prefer a ...

Less Is More: Why You Must Focus on Strategic Targets

Posted by Anthony Iannarino, May 07, 2023
As a sales leader, I require my teams to pursue strategic clients. I discourage them from spending their time on companies ...

Mastering Credibility, The Key to Winning Sales Trust

Posted by Anthony Iannarino, May 06, 2023
One reason salespeople fail to win clients is because they have a difficult time building sales trust. Business acumen is a ...

Mastering Best Practices for Sales Communications - Trading Value, Relevance, and Insight

Posted by Anthony Iannarino, Apr 30, 2023
If you feel like something has shifted with sales communications, you are paying attention. We have more ways to communicate ...

How to Overcome 8 Common Sales Challenges and Close More Deals

Posted by Anthony Iannarino, Apr 26, 2023
Selling effectively has never been easy, regardless of what you sell. In B2B sales, both buying and selling have become more ...
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