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Blog Category // Sales (17)

How to Win a Client for Life

You can compete to allow you to win an order or a project, and you can compete to win a client for life. Once you succeed in ...
Information Disparity 2-part video series

The High Cost of Inaction in Sales

Between emails, text messages, the internet, Slack, and other interruptions, it is easy to be distracted by the overwhelming ...

The Regression of B2B Sales to a Transaction

Instead of progressing, B2B sales is regressing back to transactional approaches. Sales organizations and sales reps should ...

Chasing Mastery in Sales

Selling may be your job. You might have fallen into a sales role because you needed work, or perhaps the allure of making ...

How and When to Engage with Client Problems

At the first sign of trouble, the salesperson who disappears has damaged their relationship and put future business at risk. ...
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Sounding the Alarm on Sales Effectiveness

Humans tend to get better at things over time. For example, if you were to need surgery, you’d be better off needing it now ...

What We Owe Each Other in Sales

Occasionally, it is helpful to remember what we owe each other. The sales force has an obligation to their company, and the ...

The Buyer's Burden

If you believe that selling is difficult, try buying. To get a better sense of the buyer’s burden, draw on empathy, a ...

Your Buyer Wants to Discover Something in the Sales Conversation

It wasn’t the salesperson’s fault. He was young and unprepared, wearing a ball cap with his tech company’s logo and a ...
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How Many Deals Do You Have to Lose Before You Focus on Effectiveness

Every day, salespeople lose deals. Sometimes, it’s because of an unforced error, and other times it’s because the competitor ...

10 Obligations You Are Responsible for in the Sales Conversation

You have asked your prospective client for a first meeting and they have agreed to give you their time. This means you have ...

Your Effect and Sales Effectiveness

There is nothing more important for a salesperson than sales effectiveness. If you want to measure your sales effectiveness, ...

The Cult of Sales Efficiency and the Cult of Effectiveness

The cult of sales efficiency worships at the altar of more, faster, and automation—the Gods they worship. They believe that ...
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Your Value Proposition Isn't Valuable in an Early Sales Conversation

In two interactions in the past week, I listened to two salespeople who believed they were using their value proposition to ...

How Your Self-Oriented Approach Fails

If you are a sales leader or a sales manager, you may not know how your sales force prospects. Then again, you may know, and ...

Ten Priorities For Salespeople in 2023

This is not your mother or father’s sales environment. Selling is much more difficult than in the past, and it isn’t likely ...

Mastering B2B Sales and The Revenue Growth Blueprint

B2B sales has never been easy, but it seems to be getting more difficult as a confluence of forces change B2B sales growth. ...

How to Research Your Strategic Targets - A Template

One mistake salespeople make in discovery is asking questions they should have answered through their research. These ...

The Importance of Focus Over Distractions in the Age of Technology

It seems we continually lose the thread when it comes to selling. Sales organizations are distracted by every new shiny ...

How to Use Proof Providers

You want to wow your prospective client by sharing testimonials and case studies that prove you can help them improve the ...

A Confluence of Forces Changing B2B Sales

In 1965, the futurist, Alvin Toffler wrote, "The acceleration of change in our time is, itself, an elemental force. The ...
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Are You Ready To Solve Your Sales Challenges?

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Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

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