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Blog Category // Competition (3)

How to Professionally Poison The Well

Speaking poorly about your competitors is poor form. It can make you look petty, jealous, and; as if you are trying to build ...
Information Disparity 2-part video series

What If Your Competitor Believes Something Different

You have strong beliefs. More like convictions, really. You believe these things so strongly that you are not only unwilling ...

Playing to Win or Playing Not to Lose

“Playing to win” is different than “playing not to lose.” The actions you would take to win are different than the actions ...

What a Red Team is and How it Helps You Beat Your Competitor

A red team is a group from within your own organization that plays the role of your competitor to help identify weaknesses ...

You Are Not Going to Go Undefeated

I grew up watching boxing. Occasionally, you would see a fighter like the young Mike Tyson who would go undefeated for years ...
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How To Beat Your Larger Competitors

I grew up in a business that was much smaller than the major competitors with whom we battled for business. I learned to ...

How You Lose Deals

This is how you lose deals.

The Business Of Competitive Displacements

Reaching your dream client can be difficult. Creating an opportunity when your dream client is already satisfied and when ...

Why the Factory is Moving South

Running a business isn’t easy.
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Lose With Grace

If you lose an opportunity, lose gracefully. Maintain your professionalism, no matter how you lose. Be respectful of the ...

4 Ways to Create Competitive Advantage

You want to tilt the playing field in your direction. Here are four (of many ways) you can personally create a competitive ...

Sell For Lifetime Value

Let’s say you are calling on a customer that spends $250,000 on whatever it is that you sell. For you and your company, ...

You Can’t Control Your Competitor

You can’t control your competitor.
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Your Baby Is Ugly

Weak salespeople tell the client what they want to hear. Great salespeople tell the client what they need to hear.

A Competitive Paranoia

Assume that your competitor has spent more time with your dream client than you have. Assume that they got there early. ...

What I See When I Watch the Super Bowl

Two teams compete.

On Competitive Displacements

Your very best targets, your dream clients, are almost always the most difficult to penetrate. They have deep relationships, ...

Some Thoughts on Pricing Power

There are gaps worth noticing when it comes to pricing power.

You Are Selling for Competitive Advantage

You aren’t just trying to compete for your dream client’s business; you’re trying to win their business. Everything you do, ...

Four Behaviors That Make You Transactional

You don’t want to be a commodity. You don’t want to price like a commodity. And you surely don’t want to be disposable or ...

Waiting for Your Second Wind

In the summer, I ride a bicycle. A few years ago, I was training to ride across Death Valley. A friend of mine, Johnny, ...
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