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Blog Category // Books (2)

How To Take Notes on What You Read

Posted by Anthony Iannarino, Jul 08, 2023
I could read when I was three years old, thanks to my mother. From that point on, I have never been without a book. When we ...
Information Disparity 2-part video series

Do the Damn Reading

Posted by Anthony Iannarino, Jun 15, 2023
It isn’t difficult to acquire a strategic advantage in sales. Yet, most people refuse to take the single action that tens of ...

My Debt to The Challenger Sale

Posted by Anthony Iannarino, Aug 23, 2022
It would be more difficult for me to share my version of a modern sales approach if the Challenger approach didn’t exist. ...

The Best Sales Leadership Books You NEED To Read

Posted by Anthony Iannarino, Jul 22, 2022
We’ve all heard the saying that the best way to learn is by doing. I respectfully disagree.

Elite Sales Strategies

Posted by Anthony Iannarino, Apr 19, 2022
Today we release my fourth book, Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly ...
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5 Best Cold Calling Books to Generate Massive Success

Posted by Anthony Iannarino, Mar 23, 2022
Each year, publishers release somewhere in the ballpark of 11 thousand new business-related books. The good news is that ...

Read Deeper, Think Deeper, and Improve Your Mind

Posted by Anthony Iannarino, Dec 18, 2020
Read more books: mostly older books that have survived the Lindy Effect, with the occasional recent book that keeps you ...

The Only Sales Guide You’ll Ever Need at Three Years Old

Posted by Anthony Iannarino, Oct 11, 2019
Today, October 11, 2019, marks three years since I published my first book, The Only Sales Guide You’ll Ever Need. My ...

Packing Up My Library

Posted by Anthony Iannarino, Jun 30, 2019
Today and tomorrow I am moving. Tomorrow I am leaving the house I have lived in since 2001 for a new—and very ...
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How I Read Books Now: An Update

Posted by Anthony Iannarino, May 25, 2019
I like hardcover books better than soft cover books, eBooks, and audiobooks. A hardcover book reads differently, and the ...

What Books and How Books

Posted by Anthony Iannarino, May 06, 2019
Business books tend to fall into one of two categories. The first category is “what” books. These books teach you what you ...

How I Make Maps

Posted by Anthony Iannarino, Jan 17, 2019
The three books I have written are all maps. They provide an overview of the terrain and provide guidance on how you might ...

On the Title, Cover, and Red Ocean Concept in Eat Their Lunch

Posted by Anthony Iannarino, Nov 22, 2018
I had to consider the title Eat Their Lunch, the image of a person taking another person’s lunch in the form of a brown ...
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Christian Madsbjerg on The Social Environment of Business and Sales – Episode #115

Posted by Anthony Iannarino, Jun 22, 2018
As a professional salesperson, did you even realize that there is a social environment in business in sales? If you did, you ...

Exclusive Preview of The Challenger Customer

Posted by Anthony Iannarino, Sep 17, 2015

Awesomely Simple Personal and Sales Success with John Spence – Episode 37

Posted by Anthony Iannarino, May 24, 2014
Today’s guest, John Spence, is an avid reader, researcher, and writer. John has worked in many high level positions, acting ...

You Don’t Need Another New Idea

Posted by Anthony Iannarino, Mar 18, 2014
You don’t need to rush out and read every new book with every hot, new idea. Bouncing from one idea to the next, never fully ...

An Easy Answer for Choosing a Sales Process or Methodology

Posted by Anthony Iannarino, Oct 08, 2013
Anonymous wrote to me to ask me which sales process or methodology I use. She’s asking this question because she wants to ...

Kelly Riggs on Why You Need to Quit Whining and Start Selling – Episode #18

Posted by Anthony Iannarino, Jun 15, 2013

TSB Book Club: Trust-based Selling—Chapters One through Seven

Posted by Anthony Iannarino, May 03, 2011
I spent my weekend at the SOBCon conference in Chicago, so I am woefully behind on my reading of the first book from The ...

An Interview, My Guest Post and Talking Smack

Posted by Anthony Iannarino, Jan 09, 2010
Interview A few weeks ago, my good friend Joe Sperry and I had coffee at Stauf‘s in Grandview, Ohio (best coffee anywhere). ...
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Guide to Becoming a Sales Hustler

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