“Sometimes” isn’t a good strategy.
“Sometimes” doesn’t produce anything consistently except inconsistency.
“Sometimes” can’t be trusted or counted on.
“Sometimes” is sporadic.
“Sometimes” occasionally gets lucky, but its success is fleeting.
“Always” is everything that “sometimes” is not.
“Always” is the picture of consistency. It may roll slowly, but it rolls over everything in its path over time.
“Always” can be trusted and counted on. You know that no matter what may happen “always” is going to be there.
“Always” doesn’t need luck. “Always” can sustain its success over the long run because that’s what is built for.
“Always” doesn’t do as much as “sometimes,” but what it does it does a lot better.
“Sometimes” is the sexy, more interesting choice. “Always” is the choice of the true craftsman.
You have to choose between “sometimes” and “always.”
What do you do “sometimes?”
What do you do “always?”
Which of your “sometimes” should really be “always?”
Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.
Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.
Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com