You pushed your big “opportunity” from January to February. Then March. Then you pushed that same “opportunity” into the second quarter of the year.
Just to be safe, you put the close date in for June 30th. You believed that this would provide you with plenty of time to push the “opportunity” across the line. And you did push the “opportunity” . . . just not across the line. Instead, you pushed the “opportunity” into the fourth quarter.
Why are so many opportunities projected to close the last day of the quarter anyway? And why do these opportunities seem to always need to be pushed a little further ahead?
It’s the end of the fourth quarter. The clock has run out. Are you really going to push that “opportunity” into the first quarter of next year?
Instead, maybe push that trash into the dustpan, toss it away, and start working on a real opportunity.
Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.
Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.
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