Right Now

Right now you could be nurturing your dream client. You could be reaching out to communicate something of value that they could use to immediately think differently or produce better results in their business.

Right now you could be prospecting. You could be on the telephone now calling your dream clients to follow up on all the nurturing you’ve done over the last six months. Right now you could be asking for an appointment.

Right now you could be face-to-face with one of your existing clients. You could be deepening your relationship, proving that you’re accountable for results, and exploring new opportunities. Right now you could be building something.

Right now you could be working on developing yourself personally and professionally. You could be listening to an audio program, reading a book, reading a journal, or writing down everything you’ve learned this year. Right now you could be sharpening your saw.

Right now you could be sending a thank you card. Right now you could be showing your gratitude for the dream client that give you your big opportunity to share. Or you could be sending a thank you note to the people on your team who have delivered on all the promises that you made, no matter how difficult they were to keep.

Right now you could be planning for your next sales call. You could be identifying all the things you already know, all the things you need to know, what your client expects from you in the way of value creation, and the commitment that you are going to need to gain once you’ve earned it. Right now you could be doing the work that insures your success tomorrow.

Right now you could be wasting time. You could be scanning the Internet for novelties and distractions. You could be doing the pretend work that makes you look busy without producing any real results. Right now you could be avoiding making the call that you most need to make. Right now you could be spending time that you will later wish you had invested wisely.

What are you doing right now?