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When you lift weights, the last rep is often the rep that causes you to fail. You’re not strong enough to push the weight one more time. But it is your final attempt that causes your muscles to tear, repair, and eventually grow.

Eventually, you are strong enough to lift the heavier weight. Again you fail on the final rep. Sometimes you can get stuck, and you plateau at a certain weight. No matter how hard you try to push the weight, you struggle, and you fail again.

But you never judge yourself a failure because you couldn’t lift a heavy weight. Instead, you keep trying, and you keep pushing yourself. You know at some point that you will have a breakthrough.

In other endeavors, you attach some negative meaning to failure. You believe that failure somehow defines you. In some cases, you don’t even want to try again.

But this analogy to weightlifting is more accurate than any negative meaning you might attach to failure. It’s simply an event. Failure is how you get stronger. It’s how you learn some of the most important lessons that you need to succeed.

Every time you lift weights you push yourself to lift a little bit heavier. You try to do a couple additional reps or even an additional set. You believe that you get stronger by pushing past failure. You believe that this is how you grow, and you are right. But this same idea applies to every other area of your life.

Are you pushing yourself beyond your perceived limits? Or are you doing the same things over and over because you are comfortable?

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Sales 2015
Post by Anthony Iannarino on October 15, 2015

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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