The power in a promise isn’t found in the making of that promise. The power of a promise is in keeping it.
Lots of people will make commitments with every intention of keeping them. But for all kinds of reasons, they will fail to keep them. They’ll fail to keep promises they make to other people, and worse, they’ll fail to keep the promises they make to themselves.
Other people will make promises with no intention of keeping them, or they’ll make promises that they know that they cannot keep. Some have no intention of keeping the promises they make. They are making the promises because they want what they gain by making those promises.
Some people are very stingy with their promises. They make very few promises. They aren’t quick to commit to doing anything. They only make promises that they intend to keep, and they keep their promises. These people recognize that the value in the promise is in its being kept, not made.
You want to be in this last group, slow to make promises, fast to keep them.
Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.
Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.
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