<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=577820730604200&amp;ev=PageView&amp;noscript=1">

“Playing to win” is different than “playing not to lose.” The actions you would take to win are different than the actions you would take to “not lose.”

Playing to Win

If you are playing to win, you do whatever is necessary to move things forward. You aggressively try to put points on the board. You’re not reckless, but you’re certainly not passive.

When you play to win, you make the call that you fear. You have the difficult conversation. You deal with the tricky issues that may put your outcomes at risk if things go south on you.

Related: How To Master Cold Calling

Playing Not to Lose

If you are playing to “not lose,” you’re cautious. Probably overly-cautious. You want to avoid mistakes, so you hold back. Instead of doing what you know you need to do, you wait to react. Instead of using all of your power to tilt things in your direction, you wait.

You don’t make the call to your dream client because they said they needed time to think things over. You avoid talking about your price because you worry that your prospect will say it’s too high. You don’t act because you are fearful that anything you do will put your deal at risk.

Different Intentions, Different Outcomes

Trying not to lose is not the same thing as trying to win. Trying not to lose is reactionary. It’s prevention. Most of the time it prevents you from winning. Worst of all, it starts with the belief that you should focus on “not losing,” which gives the idea of losing too much power.

“Playing to win” begins with the belief that you can and will win. It’s empowering. The belief that you can win and the desire to do so allows you to take initiative, to be resourceful, and to take the necessary actions that will better your chances of winning—even if taking those actions comes with a particular risk.

Are you “playing to win?” Or are you playing to “not lose?” What would you differently if you changed your intentions?

 

Post by Anthony Iannarino on April 16, 2016

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

ai-cold-calling-video-sidebar-offer-1 Sales-Accelerator-Virtual-Event-Bundle-ad-square
hustler-ebook-v3-1-cover

Are You Ready To Solve Your Sales Challenges?

Anthony-Solve-Sales

Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

Solve for Sales

Join my Weekly Newsletter for Sales Tips

Join 100,000+ sales professionals in my weekly newsletter and get my Guide to Becoming a Sales Hustler eBook for FREE!