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Your First and Most Important Investment

Your First and Most Important Investment

Forget your portfolio: the first and most important investment you need to make is in yourself. You are the single most important asset you have, and the only real tool for creating results that matter. Invest too little in yourself and you’ll fail to develop your full ...

How the Executive Briefing Changes Your Client Relationships

The legacy discovery call has been completely and entirely commoditized, with the same pattern being repeated in sales ...

There is No Magic Bullet in Sales

There is a never-ending search for the "magic bullet" in sales: something sales organizations and salespeople can buy, ...

Why Your Prospects Refuse Meetings and What to Do About It

The Bad Behaviors Driving “No” Every salesperson pays a high price for the bad behaviors—often stemming from poor and ...

The Sense-Making Needed for Change Initiatives

“This ain't no party, this ain't no disco, This ain't no fooling around. No time for dancing, or lovey dovey, I ain't got ...
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Sales is Broken. Answer These 5 Questions to Fix It

“Some people don't like change, but you need to embrace change if the alternative is disaster.” –Elon Musk

Email Rules for Good (Sales)people

Recently, I saw a report on how salespeople spend their time. I was surprised to discover how much time they devoted to ...

The “No” You Don’t Hear—and Why You Should

When you start a business relationship by sending your prospective client an email, you are providing them the easiest ...

Exercising Managerial Will to Improve Your Sales Team’s Accountability

As a leader, you are responsible for creating the future: every outcome belongs to you, so the buck can’t stop anywhere ...
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Building a Commanding Competitive Advantage in Sales

There are a number of questions I ask salespeople during job interviews. To measure “fit,” i.e., how well they’re going to ...

How to Understand the Value of Cold Calls

I’ve just participated in a cross-training session where marketers learn how to make cold calls. It's designed to help them ...

Priorities and Avoiding Low-Grade Stress

A long time ago, your biggest source of stress might have been local predators, to whom you looked like a tasty snack. Your ...

Three Variables for Fluency in the Sales Conversation

The activity that we call sales is a series of conversations. The first conversation leads to the second, but only if the ...
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Why You Should Never Cheat on Your Commercial Relationships

This idea may be countercultural, but salespeople try to cheat nature at their peril—nature has been around since forever ...

Answer These Questions to Win Competitive Deals

Whenever two or more salespeople compete for a prospective client's business, only one of them can win the contest. We don't ...

How to Improve Your Prospective Client’s Buyer’s Journey

When your dream client agrees to meet with you, they are giving you the gift of their time. Honor that gift by making good ...

The Future Trajectory of Sales is Selling Outcomes

We’ve been describing B2B products and services as “solutions” for decades, positioning them to eliminate a problem for our ...
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Answering “Why Us” Through Value Creation

"The lady doth protest too much, methinks." -Shakespeare, Hamlet For well over one hundred years, salespeople have started ...

4 Steps in the Certainty Sequence for Modern Sales

Change follows a subtle but consistent pattern: Uncertainty → Certainty of Negative Consequences (Threshold) → Uncertainty → ...

7 Ways to Increase Your Sales Confidence

One of the variables to success in sales is credibility, something enabled by your confidence. The less confident you are in ...

When Your Company Uses a Legacy Approach

The Gist: The legacy approaches are inadequate for today's B2B sales environment. Most sales organizations missed the ...
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Are You Ready To Solve Your Sales Challenges?

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Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

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