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3 Prospecting Principles: Avoiding Bad Prospecting Approaches

3 Prospecting Principles: Avoiding Bad Prospecting Approaches

The subject line of the email asked a grammatically dubious question: "Should I speak to, Jim?" The ploy is designed to get someone to engage with the salesperson, something that technically works, but at far too great a cost.

You Are Still the Value Proposition

Traditionally, the legacy model’s value proposition was found in the company's products, services, or "solution" (a word I ...

Fighting the Last War in Sales

“If you don't like change, you're going to like irrelevance even less.” –General Eric Shinseki

Cold Calling Examples: 3 Best Scripts

Only 2% of cold calls are successful. That's a bleak figure, even for the most optimistic of sales professionals. When it ...

Hedge Your Bets: The Secret to Hitting Your Sales Targets

One my favorite thinkers and writers is Nassim Nicholas Taleb. I often re-read his books, always learning something new or ...
Information Disparity 2-part video series

Giving Your Client Their Autonomy

One holdover from the linear sales process proposed by the legacy approaches to sales is a tendency to put our own agenda ...

Why Check Box Sales Training Doesn’t Work

There is a certain type of training that does nothing to improve a sales organization's results. We call it “check box” ...

Five Lessons in Discipline

Here in Columbus, you are required to support the Ohio State Buckeyes football team, for the same reason being born in Rome ...

First Meetings: Why Opening is The New Closing

Everything good that ever happens is the result of meeting a stranger. Your significant other was once a stranger, as was ...
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The Best Sales Pitch Script to Sell Virtually Anything

We've all been on the receiving end of a bad sales call. Stilted language, too-pushy pacing, or even simply a product or ...

10 Common Sales Challenges You Must Address to Succeed

Selling isn't easy. It comes with a set of challenges that you must address effectively to reach your goals. What follows ...

Rethinking Pain and Gain in Sales

Why do we believe problems and pain drive clients to change? One reason is that we don't recognize how long decision-makers ...

Stop Getting Better at Poor Sales Strategies

The most important goal that sales organization, sales managers, and salespeople should pursue is effectiveness: the degree ...
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Why Your Client’s Opinion of Your Sales Performance Matters Most

No matter what your sales leader or sales manager thinks of your performance, one person’s opinion trumps anything they say. ...

How You End Up Missing Next Year’s Sales Goals

You might believe it impossible to miss your 2022 sales goals and targets before the year has even started, but it’s ...

Effective Selling and John Boyd’s OODA Loop

Some of the books that line my shelves are a mystery—I have no idea where or when I acquired them, or perhaps how they found ...

How to Find the Best Sales Training in 5 Simple Steps

Finding decent sales training is easy. But finding the best sales training is challenging… unless you know exactly what ...
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Never Stop Selling, Even in a Crisis

If you work in sales long enough, at some point you'll encounter a challenge so wide-ranging that you’ll think you should ...

Why You Need Two Pipelines in Your Prospecting Sequence

The need for two (or maybe three) pipelines is not well-recognized by either sales leaders or salespeople, especially those ...

3 Salespeople and Their Sales Approaches

Imagine you are struggling to produce some result in your life or your business. You recognize that you need help from ...

How Valuable Is Your Advice?

There is a fundamental, though uncomfortable, truth about success in sales: selling is not something you do to someone; it's ...
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Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

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