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Giving Your Client Their Autonomy

Giving Your Client Their Autonomy

One holdover from the linear sales process proposed by the legacy approaches to sales is a tendency to put our own agenda before the client's agenda.

Why Check Box Sales Training Doesn’t Work

There is a certain type of training that does nothing to improve a sales organization's results. We call it “check box” ...

Five Lessons in Discipline

Here in Columbus, you are required to support the Ohio State Buckeyes football team, for the same reason being born in Rome ...

First Meetings: Why Opening is The New Closing

Everything good that ever happens is the result of meeting a stranger. Your significant other was once a stranger, as was ...

The Best Sales Pitch Script to Sell Virtually Anything

We've all been on the receiving end of a bad sales call. Stilted language, too-pushy pacing, or even simply a product or ...
Information Disparity 2-part video series

10 Common Sales Challenges You Must Address to Succeed

Selling isn't easy. It comes with a set of challenges that you must address effectively to reach your goals. What follows ...

Rethinking Pain and Gain in Sales

Why do we believe problems and pain drive clients to change? One reason is that we don't recognize how long decision-makers ...

Stop Getting Better at Poor Sales Strategies

The most important goal that sales organization, sales managers, and salespeople should pursue is effectiveness: the degree ...

Why Your Client’s Opinion of Your Sales Performance Matters Most

No matter what your sales leader or sales manager thinks of your performance, one person’s opinion trumps anything they say. ...
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How You End Up Missing Next Year’s Sales Goals

You might believe it impossible to miss your 2022 sales goals and targets before the year has even started, but it’s ...

Effective Selling and John Boyd’s OODA Loop

Some of the books that line my shelves are a mystery—I have no idea where or when I acquired them, or perhaps how they found ...

How to Find the Best Sales Training in 5 Simple Steps

Finding decent sales training is easy. But finding the best sales training is challenging… unless you know exactly what ...

Never Stop Selling, Even in a Crisis

If you work in sales long enough, at some point you'll encounter a challenge so wide-ranging that you’ll think you should ...
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Why You Need Two Pipelines in Your Prospecting Sequence

The need for two (or maybe three) pipelines is not well-recognized by either sales leaders or salespeople, especially those ...

3 Salespeople and Their Sales Approaches

Imagine you are struggling to produce some result in your life or your business. You recognize that you need help from ...

How Valuable Is Your Advice?

There is a fundamental, though uncomfortable, truth about success in sales: selling is not something you do to someone; it's ...

Why Sales and Marketing Shouldn’t Align in Their Approach

There is a perennial, and mostly erroneous, conversation about the alignment of sales and marketing. The two functions may ...
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On Needing Deals: Self-Oriented Sales Behaviors

The Universe can be difficult to navigate: as Paul Simon put it, “the nearer your destination, the more you’re slip slidin’ ...

How to Build a Sales Strategy - Elite Sales Strategies

When done right, a sales strategy is the driving force that keeps your sales team on track for success.

Why Your Sales Forecast is Wrong

One of the more difficult things for sales managers to do well is forecasting their quarterly revenue, an exercise only ...

Level 4 Value Creation: Why You Fall Short and How to Improve

The concept of Level 4 value creation helps salespeople recognize what prospects and clients need from them, even if they ...
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Are You Ready To Solve Your Sales Challenges?

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Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

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