Latest from The Sales Blog
Human beings are not rational. Instead, we have the power to rationalize our decisions and our actions. One of the ways we rationalize is by negotiating with ourselves, believing we won the negotiation when, in fact, we lost.
The part of us that…Continue Reading
Four Levels of Value
There are four levels of value you might create for your dream clients in B2B sales. The first level of value is the value found in your product or service (Level 1). While the value of your product is essential, it isn't…Continue Reading
You have already punched your ticket for this ride called "life." The journey started many years ago, and it will end at some point. Even if you believe that date is far in the future, you might recognize it seems to move forward faster as time…Continue Reading
When you start in sales, you need deals. One deal is as good as another deal, a perspective that is helpful because you cannot learn to sell without actually selling. As you progress in gaining sales acumen, you also acquire the business acumen…Continue Reading
There are times when you may feel like the right thing to do is to stop selling. No matter what you think, and without regard for any circumstances, you must not stop selling. The implications of pausing your efforts, diverting your attention, and…Continue Reading