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Prioritize the Fundamentals

Prioritize the Fundamentals

The Consumer Price Index (CPI) reached 8.6%, the highest inflation recorded in the last four decades. Energy prices are up by more than 34%, food is up more than 10%, and the average price of an apartment just reached $2,000. The Federal Reserve has raised rates twice, each ...

The 4th Level of Value and the Connection to Being One-Up

Inside the sales conversation, there are four levels of value: The first level of value is the conversation is sharing ...

Sales Leaders Must Prioritize Effectiveness

What causes a prospective client to choose to buy from one salesperson instead of another? What creates the preference to ...

Being One-Up and Why You Must Compel Change

There are a number of sales beliefs that are so well known they are accepted as a matter of faith. Expressing a different ...

How Does Your Client Know What They Don't Know

The concept of being One-Up causes some to have a negative reaction, as it breaks the old paradigm of the legacy approach to ...
Information Disparity 2-part video series

6 Proven Cold Calling Techniques That Really Work in 2022

You know cold calling can work… maybe you just haven’t seen it for yourself just yet. And that’s not for lack of trying.

Don't Waste Opportunities

Everything good that happens to a salesperson starts by meeting a stranger and engaging in a number of conversations. When ...

The Four Investments You Need to Succeed in Sales

Spend any amount of time on LinkedIn or some other social channel, and you will find all kinds of sales-related content, ...

The Coin of the Realm in Sales Is Value Creation

A coin holds a specific amount of value. The benefit of a coin is that you can give it to another party, allowing them to ...
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Do You Deserve to Be in the Room?

A decision maker is defined by their title. A person who is charged with making a decision, especially one with the ...

Choose Sales Leadership Training - Sales Growth Strategy

Are your sales leaders armed with all the tools they need to succeed in the role?

Your Competitor Will Do What You Refuse To Do

A post on LinkedIn suggested that it is important to have a physical presence—specifically, a face-to-face meeting—with your ...

Five Mistakes You Make Learning to Sell

Selling isn't easy, even when you have experience. Eventually, those who treat selling as their craft instead of their job ...
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5 Proven Sales Prospecting Email Examples You Can Copy

No matter how you slice it, sales prospecting is challenging. You may have heard the troubling stats about sales prospecting ...

Profitable Revenue Growth

The fastest way to ruin a business is to grow revenue without also growing profit. No matter how much net new revenue you ...

Addressing the Challenges of Being a New Sales Manager

The shift from being an individual contributor to leading a sales force isn't an easy transition. The character traits are ...

7 Essential Sales Process Steps to Drive Massive Profits

Is sales an art or a science? In other words, is it more important for salespeople to be creative and innovative, or that ...
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'Why Me?' Is Better Than 'Why Us?'

The "why us" approach salespeople have used for more than 100 years was based on the idea that the salesperson lacked ...

Email Prospecting Is Dead

Some number of years ago, as social media took hold, many believed they had found a replacement for the cold call. A small ...

When Your Company Insists You Use a Legacy Approach

Every company wants its sales force to be successful, creating and winning new opportunities, and generating net new ...

One-Up and the Power of Authority

Imagine you are a manager (who isn’t in sales) and the results you are responsible for producing have become increasingly ...
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Are You Ready To Solve Your Sales Challenges?

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Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

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