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A Heretical View of Your Ideal Customer Profile

A Heretical View of Your Ideal Customer Profile

One of the best ways to be productive is to avoid wasting time. The more time you waste, the less time you have for what is important. To ensure you have time for what's important, you must prioritize the tasks and projects that produce the results you want or need.

Why You Should Be Inefficient in Communications

The "cult of efficiency" believes deeply that the most important initiative is to generate more activity. More still, they ...

Why Sales Teams Don't Improve

Frequent readers know that the primary focus of my work is sales effectiveness and sales leadership. My work is focused on ...

How Sales Strategies Evolve Over Time

The feedback on Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative has been ...

In Pursuit of the Magic Bullet in Sales

A long time ago, sales leaders sought a solution for their uneven results. Some members of their teams were able to win ...
Information Disparity 2-part video series

The Difference Between My Approach and Challenger

My version of the modern sales approach isn't very much like that described in The Challenger Sale, with the exception of ...

Your Obligation to Become One-Up

When you ask a prospective client for a meeting, you are asking them to provide you with their single, non-renewable ...

You Get Paid For Creating and Winning Opportunities

A recent story on LinkedIn was about a senior leader who was unhappy with the results of a highly compensated salesperson. ...

The Awesome Power of Strong Leadership

One either believes in leadership or they do not. You might doubt that there are people who don't believe in leadership but, ...
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Do You Need Something Or Do You Know Something?

Every salesperson can be sorted into one of two primary categories. The first category is a salesperson who needs something ...

Failing to Keep Up with the Rate of Change

One way to describe our current environment is AC/DC, an acronym for the Accelerating, Constant, Disruptive Change we have ...

A List of Crutches Preventing Sales

Oxford defines a crutch as a prop, a support. While there is nothing wrong with needing a little support, the crutches ...

The Phone First Sales Organization

Every day, many thousands of salespeople send emails to their prospective clients. Their sales leaders allow their teams to ...
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Why Legacy Salespeople Lose to Truly Consultative Salespeople

The primary challenge in sales today is that the legacy approaches don't position the salesperson appropriately in the first ...

Who Am I To Tell My Client What To Do?

The concept of being One-Up means you believe your client is One-Down as it pertains to decision-making and the better ...

No One Needs a Bad Salesperson

I'm arguing with Jonathan Graham and Michael Price from the Inward Book Club. They have been kind enough to review a number ...

The Invisible Sales Manager

A sales manager needs to be seen and heard if they are going to lead their sales force. One of the downsides of our ...
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On Persuasion and Convincing Clients

There must be something in the water that is causing salespeople to suggest in writing their new desire to avoid persuading ...

Prioritize the Fundamentals

The Consumer Price Index (CPI) reached 8.6%, the highest inflation recorded in the last four decades. Energy prices are up ...

The 4th Level of Value and the Connection to Being One-Up

Inside the sales conversation, there are four levels of value: The first level of value is the conversation is sharing ...

Sales Leaders Must Prioritize Effectiveness

What causes a prospective client to choose to buy from one salesperson instead of another? What creates the preference to ...
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Are You Ready To Solve Your Sales Challenges?

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Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

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