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The Theorist and the Practitioner

It feels like theory precedes practice, but the opposite is true. Theory follows practice.

It’s not uncommon for people to believe that a new theory is generated, and then that new theory is put into practice, and new and better results are…

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What’s New or What’s Right?

We love fads. We love to love the new thing. We want to know what comes next.

For a lot of people, sales is a fashion business. You always need something new to sell. Because something has garnered enough attention to make it a fad does not mean…

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