Latest from The Sales Blog
If there is no gap between your dream client’s present state and their ideal state, they are not dissatisfied. If they are not dissatisfied, it is certain that they are not going to be very compelled to dive right into a huge change initiative.
Reading The Bed of Procrustes: Philosophical and Practical Aphorisms by Nassim Nicholas Taleb (affiliate link), as well as hearing the author interviewed on CNBC, brought an important idea to my attention.
In Greek mythology, Procrustes offered…Continue Reading
More than once I have been told that much of I write is already known. I vehemently reject that statement! I only write about what is already known. Maybe I look at things or say things in a way that is unique, but I deliberately and purposely…Continue Reading