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B2B Sales Fundamentals for Beginners - A Comprehensive Guide

B2B Sales Fundamentals for Beginners - A Comprehensive Guide

Over time, buyers have changed, and sellers have had to follow. B2B salespeople have had to find new ways to create value for their ideal customers. Most sales organizations haven't paid attention to these changes. Nor have they recognized the new fundamentals now necessary ...

The Art of Certainty - How Consultative Selling Helps B2B Buyers Make Confident Decisions

You might have found sales success using a positioning statement about your company and your offerings. You may have found ...

Make It Rain - How to Become a B2B Sales Rainmaker

There are rainmakers and rain barrels. The rainmaker makes rain by creating opportunities and generating sales and income. ...

Guide to Sales Manager Training: 8 Tips For Better Managers

Are you doing everything you can to hit your goals? If you’re not budgeting adequately for sales manager training, you might ...

Building Strong Relationships - Key Principles of Account Management

If you are in sales long enough, you will notice sales organizations (not yours) and some salespeople (not you), underinvest ...
Information Disparity 2-part video series

6 Challenges of B2B Social Selling (And How To Overcome Them)

According to Linkedin, seventy-eight percent of the salespeople engaged in social selling are outselling their peers who are ...

Pity the Prospect: A Manifesto on Value Creation in B2B Sales

The writer Kurt Vonnegut used to tell his students to "pity the reader." Vonnegut wanted his students to slow down and think ...

The Ultimate Guide to B2B Sales Training: Strategies, Techniques, Best Practices

The different types of sales include B2C (business to consumer), B2G (business to government), and B2B (business to ...

The Role of Competitive Analysis in Gaining a Competitive Edge

When it comes to competition in sales, there are two conflicting ideas. On the one hand, there is nothing you can do about ...
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The Value Proposition of Your First Meeting in B2B Sales

In The Lost Art of Closing: Winning the 10 Commitments That Drive Sales, you will find one of the most powerful sales ...

How to Become a Super Successful Sales Rep in B2B Sales

There are several types of sales. Some salespeople sell to consumers (B2C), while others sell to government entities (B2G). ...

How To Build a Sales Pitch Deck [+ EXAMPLES]

Forty percent of people respond better to visual information than plain text.

What Is the Modern Sales Approach?

The reason professional B2B selling evolves over time is because decision-makers need something new from salespeople. When ...
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7 Vital Sales Negotiation Skills Every Rep Needs

In 2010, I said that “Negotiation is the art of the deal.” And it’s still true today.

The Latest Industry Trends in B2B Sales Coaching

There are several ways to improve the effectiveness of a sales force, and B2B sales training is the first way most sales ...

The Strategy of Selling: 5 Top Sales Strategies

Having the best product or solution on the market isn’t enough to close more deals. You can have all the best features and ...

The Art of Prospecting - Finding Your Next Big Opportunity

B2B salespeople need to create a pipeline of new opportunities to achieve their goals. To do this, the salesperson will need ...
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Weak Strategies and the New B2B Sales Rapport

In sales, it helps to be known, liked, and trusted. Anyone who argues against the idea that salespeople no longer need to be ...

How B2B Sales Professionals Differentiate and Win Deals

B2B salespeople have been taught and trained that their company and their offerings are what make them different from their ...

How to Address "What's Your Price?" before B2B Sales Discovery

Many of the older, outdated sales approaches forbid salespeople from answering questions about price. These approaches ...

Why You Must First Solve Buying Pain Points in B2B Sales

"Whoever is in a hurry, shows that the thing he is doing is too big for him." —The Earl of Chesterfield For as long as ...
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