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The Regression of B2B Sales to a Transaction

The Regression of B2B Sales to a Transaction

Instead of progressing, B2B sales is regressing back to transactional approaches. Sales organizations and sales reps should be improving their overall sales effectiveness, but this is not happening. If we continue this path, companies will have even more difficulty selling.

The Unwillingness to Change

In politics, if a candidate changes their position on an issue, they will be accused of flip-flopping. The accusation is ...

The Price of a Meeting

A recent LinkedIn post included a screenshot of a Google calendar invitation for a “Very Important Meeting” at Shopify. ...

Chasing Mastery in Sales

Selling may be your job. You might have fallen into a sales role because you needed work, or perhaps the allure of making ...

How to Manage Your Sales Day

Without a plan for your day, you are likely to waste time. Look at your calendar and notice how much white space is ...
Information Disparity 2-part video series

Activity vs. Effective Activity

More. More. More! More emails. More cold calls. More opportunities. More pipeline. I don’t suggest that activity isn’t ...

The Sources of Fragility In Sales Organizations

According to the Oxford English Dictionary, fragility is: the quality of being fragile or easily broken; hence, liability to ...

Why I Wrote The Negativity Fast

The acceleration of change in our time is itself, an elemental force. The accelerative thrust has personal and ...

How and When to Engage with Client Problems

At the first sign of trouble, the salesperson who disappears has damaged their relationship and put future business at risk. ...
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Sounding the Alarm on Sales Effectiveness

Humans tend to get better at things over time. For example, if you were to need surgery, you’d be better off needing it now ...

On Publishing 5,000 Blog Posts

On the night of December 27, 2009, I set my alarm for 5:00 AM instead of 6:30. I told my wife, Cher, that I would be getting ...

Don't Give Up Too Soon

Some clients are more difficult to pursue. You can call, leave voicemail, follow up with multiple emails, and get no return ...

The Worst Kind of Leader

Leadership is too important to get wrong. From vision and results to culture and growth, leadership is a critical factor in ...
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The Single Reason You Can't Get a Meeting

To succeed in sales, you need to be able to acquire a first meeting. That is your audition, and your contact will decide ...

How a New B2B Sales Rep Should Manage the Learning Curve

Some people believe salespeople are born, while others believe they are made. Thanks to certain personality traits, some ...

How To Take Notes on What You Read

I could read when I was three years old, thanks to my mother. From that point on, I have never been without a book. When we ...

What We Owe Each Other in Sales

Occasionally, it is helpful to remember what we owe each other. The sales force has an obligation to their company, and the ...
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The Buyer's Burden

If you believe that selling is difficult, try buying. To get a better sense of the buyer’s burden, draw on empathy, a ...

Why You Must Invest In Yourself

I’ve undergone two brain surgeries. The first was to glue a large mass of arteries and veins shut and the second was to ...

Why I Continue to Write by Hand

I will continue to write every post by hand, as I have done since December 28, 2009. Others will use newer technologies to ...

Your Buyer Wants to Discover Something in the Sales Conversation

It wasn’t the salesperson’s fault. He was young and unprepared, wearing a ball cap with his tech company’s logo and a ...
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Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

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