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Explaining the One-Up Book Club

Explaining the One-Up Book Club

This post will explain what you need to know about the One-Up Book Club. It will summarize why it’s necessary, how it will help you become a better salesperson, what kinds of books we will read, and what resources you can expect.

How to Lose an Opportunity Before Creating It

You can lose an opportunity before you create it. There are several mistakes that can end your chance of winning your ...

Your Development Plan

You and I live in a time where the rate of change is accelerating, and this has generated stress and anxiety among many ...

Excessive Focus on Cold Outreach and Pipeline

Few people would argue that cold outreach is unnecessary, but there was a time when a lot of people insisted that it was ...

Five Rules to Ensure a Second Meeting

Several companies with revenues measured in billions confessed that the size of their company makes it easy for their ...
Information Disparity 2-part video series

Introducing The One-Up Book Club

This post offers no explanation as to why I believe sales is broken, so if you want to understand, I recommend you read ...

When You Try to Cheat Nature, Nature Cheats Back

So many of us try to cheat nature. Instead of doing the right thing, in the right way, at the right time, we look for ...

How to Break Your Client's Trust

I received a LinkedIn message from a supposed salesperson who suggested he wanted to introduce me to a prospect. I accepted ...

The Increasing Folly of the Linear Sales Process

The promise of the linear sales process was that every salesperson could follow it to win enough deals to hit their targets. ...
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A List of Strategic Advantages In B2B Sales

One salesperson wins a client’s business. All the other salespeople competing for the client lose the opportunity. In a ...

9 Ways to Improve Your Sales Results

There are many things you can do to improve your sales results, and nearly all of them conflict with the current fads and ...

The Oddity of Emailing Your Client

In the past couple of weeks, salespeople have claimed that their clients don’t want to meet with them face-to-face. One ...

You Start Discovery Too Late

Most people in sales would agree that discovery in B2B sales is the top critical factor in your success. When you look at ...
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If I Were Your Prospective Client

If I were your prospective client, I would tell you your emails are invisible. I would tell you I am a busy person with a ...

If I Were Your Sales Manager

If you were my salesperson, I would tell you to start your week on Sunday by planning your schedule for the upcoming work ...

The Problem of Needing Deals More than Your Client Needs Your Help

There are two types of salespeople: those who need a deal and those who don’t. Sales organizations also fit into one of ...

Selling the Relationship

There are two ways you might sell. The first uses a transactional sales approach in which the sales rep takes an order. ...
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The Implications for Transactional Sales Approaches

Every sales leader wants greater revenue, which is the primary strategic outcome for which they are responsible. However, ...

Free Range Salespeople vs. Technology Pod Dwellers

The last few posts I published on LinkedIn have revealed generational differences. The content suggested salespeople should ...

The Lies Salespeople Tell Themselves About Clients Not Wanting to Meet in Person

A salesperson commented that he had not had a face-to-face meeting since 2020, even though he has asked for a face-to-face ...

How to Prepare for a Sales Call

After you have made hundreds or thousands of sales calls, you can become so comfortable that you stop preparing for a sales ...
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Are You Ready To Solve Your Sales Challenges?

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Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

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