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Email Prospecting: ValueMail

Email Prospecting: ValueMail

Every day on planet Earth, 4.7 billion people send 347 billion emails to others. This number is projected to grow to 361 billion in 2024. Forty-five percent of the emails sent each day are spam. For salespeople using email as part of their cold outreach, most of their ...

Tackling Negativity-A Salesperson's Guide to Thriving Amid Rejections

For as long as I have been writing here, I have written about the importance of mindset. Your mindset is critical, and ...

Proposal Cartography: Mapping the Journey to 'Yes'

You’ve been working with your contact and their team for several weeks. Most of this time has been working on adjusting what ...

Structured for Success: Sales Meetings That Boost Accountability

You cannot enforce accountability among your staff without reviewing the outcomes each member of your team self-reports. ...

Solution Design: Conducting the Solution Orchestra

One way to improve your sales approach is to treat the sales conversation as a collaboration. You and your contacts are both ...
Information Disparity 2-part video series

Measure, Manage, Multiply: The Accountability Playbook for Sales Leaders

Many problems that plague sales leaders and sales managers can be traced back to a lack of accountability. Because B2B sales ...

Advanced Discovery-The Discovery Compass-Navigating Toward Value

You win and lose deals in the discovery process. This is part of your audition for a prospective client, when they will ...

From Dilemma to Deadline-A Sales Leader's Decision-Making Blueprint

If you are a sales leader or sales manager, you struggle to get everything done. You want to work with your team, but you ...

How Consultative Is Your Sales Approach?

One way to improve your sales approach is to be consultative. The more consultative you are, the easier it is to win deals, ...
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On Pursuing Strategic Outcomes in B2B Sales

One way to prevent your clients from treating you as a commodity is to pursue a conversation that differs from your ...

The Challenges of Building Sales Effectiveness in B2B Sales

If you are a sales leader or a sales manager, the most important initiative is, was, and always will be sales effectiveness. ...

On The Post-Literate Society

My mother taught me to read when I was three years old. She told me she made me play school. This sparked my love of the ...

The Lock and Key-Unlocking Firm Commitments

My second book is titled The Lost Art of Closing: Winning the 10 Commitments That Drive Sales. I wanted to title it The Art ...
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The Art of Client-Centric Sales Questions- Transforming Self-Serving Inquiries into Value-Driven Conversations

Bad questions are bad selling. You need a client-centric sales approach, one with effective strategies and a value-driven ...

Unpacking Risk: How Overgeneralizing Will Sabotage Your Sales

To make sense of B2B sales, we use concepts designed to make sense of selling and buying. These concepts are supposed to ...

Versatile Leadership - Mastering Styles for Every Sales Challenge

Every sales leader or sales manager has a dominant style, the way they lead most of the time. Leaders are comfortable with ...

The Second Meeting: Syncing Value and Needs

There are several things making it more challenging to acquire a first meeting, like the overwhelming volume of emails, ...
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Read the Room-A Sales Leader’s Guide to Proactive Communication

One mistake you can make as a sales leader or sales manager is believing that you don’t need to repeat yourself. Words came ...

Sales Manager Viruses You Should Avoid

You might believe you have ideas, but the reality is that ideas have you. This is the nature of memes, as Richard Dawkins ...

The Value Audition-Earning Your Role in Their Story

For as long as anyone can remember, salespeople open a first meeting with a ploy to create credibility. To execute this ...

Revolutionize Your Sales Team: A Leader’s Guide to Transformation

There are two reasons you might need a transformation in sales. The first is that you are not meeting your sales goals. Even ...
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Are You Ready To Solve Your Sales Challenges?

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Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

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