<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=577820730604200&amp;ev=PageView&amp;noscript=1">

The following exercise is not mine. It belongs to my friend, Chris Brogan. The idea is that you choose three words to theme your year. It’s an exercise I have found helpful for setting goals and developing plans, even if I have often found a way to retain a theme simply by changing the word (see, Margin, Focus, Essential, and Via Negativa in my list of past words below).

Here is my history of this exercise with links to the post I wrote in the year I selected them.

2013: Platform. Lean. Tribes.
2014: Pivot. Frames. Margin.
2015: Order. Depth. Lifestyle.
2016: Growth. Multiplier. Focus
2017: Integrated. Impeccable. Essential.
2018: Polaris. Via Negativa. Leverage.
2019: Velocity. Execution. Potential.

I spent a lot more time choosing my three words for 2020 than I have in past years. Instead of determining my three words for the year, I chose three words to frame my next decade, a much better—and bolder—decision when it comes to designing your life at the start of a decade. While annual goals and the plans to achieve them are critical to success, the timeframe is too short when it comes to designing and building the life you want. The start of a decade is a useful line of demarcation to make longer-term goals and plans, with the individual years as milestones.

2020: Intentional. Lines. Performance.

  1. Intentional: The word means deliberate. When you are intentional, what you do, you do on purpose—and with purpose. This is my response to “the Drift,” the idea that you are not living with intention and are instead allowing life to take you in a direction not of your choosing. Intention is—and has always been—a form of rebellion, and never so much so as now. It’s why I fell in love with rock-n-roll, an endeavor in which the player lives a life of their choosing with no concern for conventions (i.e., the Drift).
  2. Lines: A line is a long, narrow mark or band. Lines mark off edges and create barriers. There are lines that you don’t cross and others that you must cross. Some lines require you to say no, to observe the barrier the line creates. Others you disobey and ignore, exceeding the limits the line imposes (or tries to). Life is full of lines you must cross and barriers you must break through. The key to success with lines is recognizing the appropriate response, avoiding the polarity-thinking that would suggest you have no lines or that you never cross lines.
  3. Performance: I like words that cover a lot of ground, and the word “performance” is marvelous in that regard. The first definition indicates that one is performing something, like a play or a show. It also means accomplishing an action or a task. In both cases, it implies execution. I used the word “execution,” last year, but while it includes the idea that you take action on a plan, it is missing the result, the “accomplishing” part that is covered by the word “performance.” You don’t measure your execution, you measure your performance.

My intention is to use these three words to frame my next decade, choosing three words each year to modify or improve my performance, something I may have been doing unconsciously for the last seven years.

Happy New Year! And Happy New Decade!

Post by Anthony Iannarino on January 1, 2020

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

ai-cold-calling-video-sidebar-offer-1 Sales-Accelerator-Virtual-Event-Bundle-ad-square
hustler-ebook-v3-1-cover

Are You Ready To Solve Your Sales Challenges?

Anthony-Solve-Sales

Hi, I’m Anthony. I help sales teams make the changes needed to create more opportunities & crush their sales targets. What we’re doing right now is working, even in this challenging economy. Would you like some help?

Solve for Sales

Join my Weekly Newsletter for Sales Tips

Join 100,000+ sales professionals in my weekly newsletter and get my Guide to Becoming a Sales Hustler eBook for FREE!