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Chris Brogan is one of the reasons I started writing daily. He is super smart, has had a tremendous influence on me, and I am happy to call him my friend. A few years ago Chris started to theme his year by choosing three words. Along with a whole bunch of other folks, I have found this practice to be useful and I’ve incorporated it into my approach.

The idea is to choose themes that cross into all of the important areas of your life. Here are my three words for 2017.

  • Integrated: I have always put things into boxes, separated them. More and more, this no longer works for me. Integrated means all areas of my life function as a single whole. The idea here is that the integration reduces friction, reduces drag, and creates alignment. What I do in one are needs to add to other areas.
  • Impeccable: The word suggests the highest possible standards. To be impeccable, you have to raise the bar. It also means clean, clear, crisp lines. Everything has to be in its place. This word, when applied across all areas of your life, is a challenge.
  • Essential: Better is better than more. Essential suggests a paring down. What is minimally necessary? What doesn’t provide value? What is a distraction? This word is more than it appears. It’s an acknowledgment of how little time you have, as well as an urgent call to do what it necessary.

This year, I was tempted more than any other to add additional words to this list. The word “essential” prevented me from doing so. Upon reflection, the two other words that didn’t make it onto this list are already encompassed in these three words. Better is better than more.

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Sales 2017
Post by Anthony Iannarino on January 1, 2017

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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