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Would you give up your comfort for the discomfort of looking at ideas and beliefs you disagree with if it meant new choices and new results? Could you give up your strongest held beliefs?

Would you give up your experience and your ability to take the role of beginner? Would you assume the role of student? Is it possible to give up what you have learned to take in new information and gain new experiences?

Could you abandon the habits you’ve developed over a lifetime and trade them in for new habits, even if it meant devoting yourself to building them over the next 6 months? If this is what you had to do to have what you really want, could you?

Are you willing to try something new even if you risked failing—or even embarrassing yourself in the process of practicing something necessary to move you closer to your goals?

Will you give yourself the same advice you would give others if they needed to embrace the discomfort of ideas they don’t like, give up the competencies they’ve gained over time, develop new and difficult to run in habits, and risk failing and maybe even a loss of face if it meant they would attain their goals.

If what you are doing now was enough for you to meet your goals, you would already have those goals. You can have anything you want, provided you are willing to pay the price and persist long enough to have it. Part of paying that price means giving up your comfort, your beliefs, your experience, and your habits. It means you take on new information, even information, ideas, and beliefs you have resisted—and maybe vehemently and publicly opposed.

To have what you want, you don’t have to give anything, but you do have to give what is necessary—and what is necessary isn’t always easy to give.

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Sales 2018
Post by Anthony Iannarino on November 30, 2018

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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