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Hustlers pursue their goals and dreams with great enthusiasm. There is no hedge, no half-measures, nor self-doubt. Once the hustler has set her sights firmly on her goals, her enthusiasm moves her ever forward towards those goals.

The would-be hustler doesn’t possess this same enthusiasm. Their lack of confidence and their ideas prevent them from allowing their passion to overtake them. They hedge. They doubt themselves.

Enthusiasm is driven by a deep belief that what you are doing is important. It’s something that you absolutely must do. It doesn’t matter to the hustler how long it will take to reach their goal; enthusiasm creates a sense of urgency. It matters not that the hustler doesn’t yet have everything they need to succeed. Their passion propels them to act despite the fact they are missing resources.

Enthusiasm turns drudgery into play. And play increases your enthusiasm. An excited passion for a project or a goal makes even the most onerous tasks pleasurable. The would-be hustler doesn’t easily give themselves over to their passion, and so enthusiasm eludes them. The hustler, however, allows themselves to be swept up by their passion, and work no longer feels like work.

The hustler’s enthusiasm provides them the stamina necessary to focus for long periods of time. Never let anyone convince you that the hustle is conferences, parties, being seen, and pitching investors. The hustle isn’t glamorous. Hustlers work. Long hours. Early hours. Late hours. Enthusiasm is what fuels the work being created and completed.

Hustlers infect others with their enthusiasm, drawing people to their cause. You can’t sell an idea about which you are not over-the-top passionate. If you are madly in love with your goals and your ideas, your enthusiasm will spread to others. The would-be hustler, lacking passion and enthusiasm, cannot move others to action because they are unable to move themselves. Enthusiasm is the catalyst for ideas to spread and for others to take up your cause.

If you are going to hustle, you are going to have to allow your enthusiasm to overtake you.

Post by Anthony Iannarino on June 4, 2016

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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