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A person with poor values and morals can damage your culture and cause people to believe something about your company that isn’t true. Someone who is willing to do things that are illegal or immoral can give others the perception that these things are condoned—even when they are not.

If you allow someone to act outside of what you profess to be your beliefs and values, you are in a sense condoning their value systems through an unwillingness to confront their poor behavior or prevent it once it has come to light. The longer a person (or persons) are allowed to continue to do things that conflict with your cultural values, the more they diminish your values—and your moral authority.

If someone on your team is willing to lie or mislead a client, for that client, the person who lied is a representation of your organizations cultural values. Even if this is not true. And even if this is not fair. If there are no consequences for their behavior, acceptance is the same as condoning the behavior.

If someone on your team is willing to accept money that doesn’t belong to them, then your clients—and your employees—will see evidence that the cultural values of your company are ones that allow for theft. If the person who has violated your values is left in their position without repercussions, their behavior has been accepted.

Leaders who mistreat their employees, using force instead of inspiration and influence, leaning on a dominator hierarchy instead of a growth hierarchy (the first being positional authority, the latter being an other-oriented, moral authority), that behavior is indicative of the leadership team—even if it is nothing close to universally true.

The worst behavior, when condoned or accepted, is how you lose your company’s cultural values. Unless you do something.

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Sales 2018
Post by Anthony Iannarino on August 23, 2018

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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