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There are two strategies for producing successful results. One of these strategies is highly effective and certain to produce  faster results. The other strategy doesn’t provide either the result or the certainty, even if it is more attractive to many.

The Promise of Hard Work

he proven way to produce any faster results is to do the work that produces that results consistently over time. Just doing the work by itself does not speed up the results, especially when work is done poorly and sporadically. Success in any endeavor is more like an auditor who measures your effort to determine when you have paid the price to have what you want. Anything done poorly is discounted, and anything done occasionally isn’t noticed.

Many find the price they would have to pay for faster results is higher than expected, and they seek a way to have they want without having to pay the price. They look for shortcuts that allow them to buy success.

Success in Seven Minutes and Other Lies

There are people who will sell you the idea that you can have the results you want now without having to do the work, and without having to stack up small, incremental gains over time. There are some who are easily seduced by the idea that there is a way they can get what they want without the effort, the struggle, and the time. They desperately want to believe the lie that they can have what they want in seven minutes.

When the quick fix doesn’t work, instead of committing to doing the work, they move on to the next promise of instant results. At some point, they give up on wanting the result altogether.

Faster Now Means Starting a Long Time Ago

It’s difficult to sell the promise of disciplined effort over time. It’s especially challenging when contrasted against the promise of instant results now with no effort required.

If what you want is important, producing successful results faster now would require that you started sometime in the past and sustained the effort over time. This is not a possibility, unless you have a time machine (which is more likely than the effectiveness of any “instant results” solution). The second-best option is to do the work now, and to do it so consistently, that you start stacking up the results you want.

Are you doing the work? Are you consistent in the quality and the frequency of your effort?

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Sales 2018
Post by Anthony Iannarino on September 4, 2018

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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