Unlock the secrets to finding the perfect sales book tailored to your needs with expert insights.
Choosing the Best Sales Books on LinkedIn
On the best social media platform for professionals, LinkedIn, you will find people that recommend a sales book, describing it as “the best sales book.” A minute or two later, you will see a tsunami of comments, each suggesting that a different book is the truly best sales book. In a short period of time, the comments will have transformed into a list of books that would require you to spend the rest of the year reading, after you cut everything else out of your life, including sleep.
Not only do I read sales books, but I write sales books. I have two libraries in my home. I have one in my office, and another in the basement. One bookshelf is all sales books. Please allow me to tell you the truth about the best sales book.
Attention and Popularity of Sales Books
Some sales books attract a lot of attention. This attention can lead you to believe the book is good, which can lead you to buy it. However, the fact that the book got attention does not mean it is for you.
Other sales books don’t get nearly the same amount of attention. Some may not register when it comes to attention or sales. The fact that a sales book was not popular is no indication that it isn’t good.
Some books are self-published. The fact that the author decided to self-publish the sales book instead of working with a publisher tells us little about the value of the book. On my sales shelf, I have a number of self-published books that are outstanding, while others are not nearly as good as those released by traditional publishers.
Other books are published by a publishing house, which means the author had more help publishing their book. This is not concrete evidence that the book is good and helpful for the person who buys and reads it, but publishers tend to select books they believe will sell. Publishers are businesses.
Reading to Find the Best Sales Book for You
The only way to know if a sales book is the best sales book for you is to read it. Even if 11 people comment that it is the best sales book, it may not be the best sales book for you. Here are a few of the sales books I highly recommend, depending on your needs:
Fanatical Prospecting by Jeb Blount
Jeb Blount wrote Fanatical Prospecting, an outstanding book if you need to improve your prospecting results. If you have no trouble booking meetings, you will not find this book to be the best sales book. If you have a prospecting problem, you are likely to identify this book as the best sales book you have ever read.
New Sales Simplified by Mike Weinberg
Mike Weinberg wrote New Sales Simplified. This is an incredibly helpful book if you need to acquire new clients. Pay attention to the foreword by your humble scribbler here. A lot of people benefit from reading and acting on the strategies Mike provides. But if you do not need to improve your ability to acquire new sales, this might not be the best book for you at this time.
Unsticking Deals by James Muir
James Muir wrote Unsticking Deals: Why Deals Stall, How to Unstick Them, and How to Prevent Sticking in the First Place. I must confess that I wrote the foreword for James, too. If you find yourself having to chase your clients across time and space, you might find this is the best sales book you have ever read. But, if this isn’t your challenge in B2B sales, it might not be your favorite sales book.
Learning to Love Selling by Mark Cox
Mark Cox recently published Learning to Love Selling. This is a playbook with practical tools and strategies to help you master the art of selling. If you need a book like this one, you may tell others that it is the best sales book. But if you have a playbook that works for you, this book may not be the best sales book you have ever read.
Books Authored by the Expert
I have penned four books on sales:
- The Only Sales Guide You’ll Ever Need
- The Lost Art of Closing: Winning the 10 Commitments That Drive Sales
- Eat Their Lunch: Winning Customers Away from Your Competition
- Elite Sales Strategies: A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
I have also published one book for sales leaders and sales managers: Leading Growth: The Proven Formula for Consistently Increasing Revenue.
I have published one book on removing negativity: The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Positivity.
I have written one book with Jeb Blount titled The AI Edge: Sales Strategies for Unleashing the Power of AI to Save Time, Sell More, and Crush the Competition.