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Contacts Over Contracts
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Navigating client relationships is an art—especially when things go off-course.

How to Handle Client Conflicts without Using Contracts

Sometimes, you may want to use your contract when there’s a problem with a client. But this should not be your first move. Using the contract right away can damage your relationship with the client because it shows that instead of talking things through, you’re more interested in enforcing rules.

Relying on a contract sends the message: “I don’t care about your reasons. Just do what we agreed.” That can close the door to solving issues together. The better approach is to ask: “How can we fix this problem and keep working together?”

Of course, there are times when you need to walk away. If a client is treating your team badly, refusing to pay what they owe, or suggesting something dishonest, it might be time to end the relationship. I’ve had clients ask me for bribes, and every time, I’ve chosen to leave. Let your competitors deal with those clients. Your values are more important than any deal.

Use Resourcefulness to Address Client Issues

Let’s say a client is not doing something they should be, or they’re changing things without telling you. Don’t start by accusing them. Instead, take a step back. Ask questions like: “Why did you decide to change this?” or “What’s causing this shift?”

Don’t jump to conclusions. By asking questions, you can understand the client’s reasons. Often, there’s more to the story than you know, but immediately pointing to contract clauses shuts down the conversation. Your goal is to learn, not to blame. This shows that you’re interested in finding a solution together.

Before having a difficult conversation, make sure you’ve done your homework. Gather the facts and be ready with ideas for how to fix the issue. Showing that you’re prepared and willing to help can go a long way.

Better Communication to Fix Problems

Poor communication often causes small problems to grow into big ones. Communication isn’t just sending emails. Real conversations—on the phone or in person—are much better. If you’ve taken the time to build a strong relationship, those conversations can clear up misunderstandings quickly.

When there’s an issue, your first move should be to talk, not to pull out the contract. If you’ve built trust, your clients will be more open to finding a solution. This can be harder with new clients because you haven’t had enough time to develop trust. But even with new clients, being open and honest can help.

Build Strong Partnerships without Legal Action

Good relationships are built on trust, not contracts. If you always refer to the contract when something goes wrong, you’re breaking trust. Instead, show your clients that you’re committed to working through challenges. This proves you care more about the relationship than just enforcing the rules.

When you solve problems together, you build a strong foundation for the future. Lawsuits and legal fights are expensive and time-consuming. They take away your focus from serving your best clients. It’s better to put your energy into finding a solution.

Creative Problem-Solving to Keep Clients Happy

Being flexible and creative often works better than pointing to the contract. If a client’s needs change, don’t just say, “That’s not in the contract.” Instead, ask yourself: “How can we adjust, and still protect our interests?” This can set you both up to have a long-term relationship that everyone benefits from. Being willing to work with your client to resolve problems also establishes you as consultative.

Think of the contract as a guide, not a set of strict rules. If a client faces new challenges, figure out how to help them while protecting yourself. Clients remember when you find solutions instead of just saying no. This helps build loyalty.

Prevent Conflicts Before They Happen

The best way to handle conflicts is to prevent them. Be proactive in your communication. Don’t wait for quarterly reviews to ask clients if they’re happy. Check in often and ask: “Is there anything we could do better?” or “Are we meeting your expectations?”

Regular check-ins help catch small issues before they turn into big problems. Clients appreciate when you stay in touch and show that you care about their success.

To avoid difficult conversations, set clear expectations from the beginning. Make sure your clients understand what they’re getting. This can prevent misunderstandings later. When everyone knows what to expect, it’s easier to keep things on track.

Focus on Long-Term Success with Clients

In the end, your goal should be to help your clients succeed. When you focus on their success, most problems can be solved without using the contract. The goal isn’t to win every argument; it’s to win your client’s trust.

You’re not just looking for clients—you’re looking for partners who will stay with you for the long term. When you show that you’re willing to go above and beyond to solve problems, clients will remember. That kind of loyalty is worth more than what’s written in any contract.

Building a lasting business requires more than just contracts. It takes relationships based on trust, flexibility, and a real commitment to helping your clients succeed. That’s how you create a business that grows and thrives.

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Sales 2024
Post by Anthony Iannarino on November 15, 2024

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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