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Explore our comprehensive B2B sales training programs designed to adapt and thrive in the evolving business sales environment.

Enhancing B2B Sales Training for Today's Market

  1. We teach and train salespeople to succeed in an evolving sales landscape.
  2. We teach sales leaders and sales managers to increase revenue growth.

Our Philosophy: You will never win all the clients you want, but you will win every client that wants you. We believe the salesperson is the variable when it comes to winning deals.

  • We teach and train a modern sales approach that buyers find more helpful than the outdated approaches still used by most sales organizations.
  • We believe that sales training buyers should not continue to pay for approaches that buyers no longer prefer.
  • Salespeople should not waste time on an approach that won't help them win deals.

Effective B2B Sales Training Strategies in a Dynamic Market

  • We offer short online courses on specific strategies and provide the sales force with two weeks to practice, focusing on developing the necessary behavioral changes and competencies to execute the strategies effectively.
  • Sales managers use bi-weekly meetings as an opportunity for their sales teams to share what worked and what didn't work. The sales team helps each other refine the strategies.
  • Each month, the sales team attends a live virtual training called an Execution Lab, where they learn the fundamental skills needed for sales success. The sales team can ask questions, present real-life scenarios, and receive answers and practical strategies that will enable their success now and in the future.
  • We provide courses that allows the salesperson to access exactly what they need. This approach returns time to sales managers by assigning the content to each person on their team, based on the skill they need to improve their win rates.
  • You can learn about Sales Accelerator here and book a meeting to explore this approach.

Quarterly Cohorts for B2B Sales Enablement

Cohorts allow people to work together and develop the necessary tools to create value in sales conversations. Different perspectives provide salespeople with alternative viewpoints on their work projects, leading to improvements. Right now, we are building an Executive Briefing Cohort.

B2B Sales Leadership Training Intensive

Sales leaders and sales managers are often so busy taking care of their team, it is difficult to make time to work on themselves. The sales leader intensive has a low time investment and a high return on the investment of money and time.

Customized B2B Sales Training Programs

We offer both live and virtual B2B sales training tailored to client-specific needs, focusing on skill and competency development to achieve sales goals.

Transformation to Modern B2B Sales Techniques

For businesses looking to shift from legacy sales methods to modern B2B sales techniques, our transformation programs are the key. These transformations, though requiring time and effort, yield quick wins and long-term success, especially when replacing outdated methods with buyer-preferred modern sales strategies.

Licensing Our B2B Sales Training Methodologies

  • We provide licensing options for our B2B sales training methodologies to organizations with in-house training capabilities.
  • The Only Sales Guide offers a modern sales competency model, ideal for onboarding and individual coaching in B2B sales environments.
  • The Lost Art of Closing is a strategic guide for leading B2B clients through their buying journey, ensuring commitment and progression.
  • Eat Their Lunch: This methodology is tailored for B2B sales teams needing competitive edge strategies for outperforming rivals.
  • Elite Sales Strategies: Focused on initial client engagement and discovery, this method is pivotal for client-centric B2B sales approaches.
  • Leading Growth: This methodology is a set of competencies with practical, tactical strategies designed to consistently generate net new revenue.

Keynotes and Workshops: We provide keynotes and workshops for sales kickoff meetings, quarterly meetings, or as part of internal initiatives.

Post by Anthony Iannarino on December 26, 2023

Written and edited by human brains and human hands.

Anthony Iannarino

Anthony Iannarino is an American writer. He has published daily at thesalesblog.com for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success.

Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. You can reach Anthony at thesalesblog.com or email Beth@b2bsalescoach.com.

Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at iannarino@gmail.com

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