--- title: My Three Words for 2015 | The Sales Blog description: I borrowed this riff from my friend Chris Brogan. Like a lot of things Chris has given me, choosing three words around which to build my goals and projects for the coming year has been a very helpful framework. I started working on my three words more than two months ago. It’s that important. My […] image: https://www.thesalesblog.com/hubfs/Imported_Blog_Media/shutterstock_176498324.jpg --- ### [Now booking SKO meetings for 2026/27! 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Like a lot of things Chris has given me, choosing three words around which to build my goals and projects for the coming year has been a very helpful framework. I started working on my three words more than two months ago. It’s that important. My three words for [last year](http://thesalesblog.com/blog/2014/01/01/my-three-words-for-2014/) were pivot, frames, and margin. In [2013](http://thesalesblog.com/blog/2013/01/01/my-three-words-for-2013/), they were platform, lean, and tribes. **Order**: As I get older, I more and more need order. I am compelled to eliminate clutter, physical and otherwise. This motif is about order, mindfulness, discipline, and systems in all areas of my life. In order to produce better and faster results, everything must be streamlined and in its place. Margin helped. Lean helped. But they haven’t been enough as my life has gotten increasingly complicated. **Depth**: Because I am naturally very curious, I can easily find myself following some new path. While reading something, I can be introduced to an idea, only to find myself moving from one area of study to a brand new one. Reading widely, learning a bit about a lot of things, and being curious isn’t a bad thing. Depth is about going deeper in fewer areas instead of going wider. I started on this path this year when I started [reading differently](https://www.thesalesblog.com/blog/how-i-read-books-now). Now I am applying to other areas of my life. As I have worked on planning my projects and goals, it’s amazing how useful this theme has been. **Lifestyle**: This isn’t really the right word, but it’s the right theme. It’s not about being acquisitive. It’s about something bigger and more meaningful. The decision to live the exact life you want to live is yours alone. For a long time I have arranged some areas of my life around some of my priorities, but not always the right priorities, and often without balance. In some cases, this has served me extremely well. But in other ways, it has been an obstacle for me, preventing me from living the exact life I want to live. 2015 is, in part, about continuing to make some fundamental changes here. What three themes do you need to choose to shape your goals in 2015?   ###### Tags: [Sales](https://www.thesalesblog.com/blog/tag/sales) [2015](https://www.thesalesblog.com/blog/tag/2015) Post by [Anthony Iannarino](https://www.thesalesblog.com/blog/author/anthony-iannarino) on January 1, 2015 Written and edited by human brains and human hands. ![Anthony Iannarino](https://www.thesalesblog.com/hubfs/ai-blog-profile-crop.jpg) Anthony Iannarino is an American writer. He has published daily at [thesalesblog.com](https://www.thesalesblog.com) for more than 14 years, amassing over 5,300 articles and making this platform a destination for salespeople and sales leaders. Anthony is also the author of four best-selling books documenting modern sales methodologies and a fifth book for sales leaders seeking revenue growth. His latest book for an even wider audience is titled, The Negativity Fast: Proven Techniques to Increase Positivity, Reduce Fear, and Boost Success. Anthony speaks to sales organizations worldwide, delivering cutting-edge sales strategies and tactics that work in this ever-evolving B2B landscape. He also provides workshops and seminars. Connect with Anthony on LinkedIn, X or Youtube. You can email Anthony at [iannarino@gmail.com](mailto:iannarino@gmail.com) [Follow me on my website](https://www.thesalesblog.com/anthony-iannarino) [Follow me on Facebook ](https://www.facebook.com/thesalesblog) [Follow me on LinkedIn ](https://www.linkedin.com/in/iannarino/) [Follow me on Twitter ](http://www.twitter.com/iannarino) [![AISA-square-ad-SKOs-26-27](https://www.thesalesblog.com/hs-fs/hubfs/AISA-square-ad-SKOs-26-27.jpg?width=400&height=400&name=AISA-square-ad-SKOs-26-27.jpg)](https://www.thesalesblog.com/authority) [![ai-cold-calling-video-sidebar-offer-1](https://www.thesalesblog.com/hs-fs/hubfs/ai-cold-calling-video-sidebar-offer-1.jpg?width=318&height=179&name=ai-cold-calling-video-sidebar-offer-1.jpg)](https://www.thesalesblog.com/free-cold-calling-video) ![salescall-planner-ebook-v3-1-cover (1)](https://www.thesalesblog.com/hs-fs/hubfs/salescall-planner-ebook-v3-1-cover%20(1).jpg?width=768&height=994&name=salescall-planner-ebook-v3-1-cover%20(1).jpg) ### Free Sales eBook: Sales Call Planner Planning your sales call improves the likelihood of making a successful call, and it demonstrates to your dream client your professionalism. 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What we’re doing right now **is working**, even in this challenging economy. **Would you like some help?** [![Solve for Sales](https://no-cache.hubspot.com/cta/default/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035.png)](https://cta-redirect.hubspot.com/cta/redirect/2922376/d3a4938b-2008-4a27-8b44-7b2223f6d035) ### Join my Weekly Newsletter for Sales Tips Join 100,000+ sales professionals in my weekly newsletter and get my *Guide to Becoming a Sales Hustler* eBook for FREE! --- ```json { "@context" : "http://schema.org/", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Anthony Iannarino" }, "dateModified" : "2024-08-21T3:10:43 AM", "datePublished" : "2015-01-01 21:00:33", "description" : "I borrowed this riff from my friend Chris Brogan. Like a lot of things Chris has given me, choosing three words around which to build my goals and projects for the coming year has been a very helpful framework. I started working on my three words more than two months ago. 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