Posts by: Anthony Iannarino
There is an ongoing conversation on the social channels as to whether one should continue selling through a crisis. Some suggest selling during times like this is to be tone-deaf, that it ignores the nature of our global emergency. Like most…Continue Reading
In severe and challenging times, your fear can cause you to feel that you are going to lose the things that are most important to you. The internet meme that the word fear means "false evidence appearing real," is a nice thought, but in our…Continue Reading
Imagine a story that follows this path. Boy meets girl. Boy falls in love with girl. Boy marries girl. Or how about this story. Girl goes into the wild. Nothing happens. She goes home.
Our stories follow a particular, easily recognized pattern.…Continue Reading
Your craft is one that is difficult to master. It requires that you develop certain character traits and a complex array of skills. Your job title suggests you are a salesperson, but there are more people with the title than there are people who…Continue Reading
For a very long time, salespeople have been taught to start sales presentations with their company's story as a way to gain credibility with their prospective clients. Most of the slide decks provided by marketing departments and sales enablement…Continue Reading