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NOTE: Due to a conflicting client engagement, this training course has been postponed. Check back here as we will announce new dates shortly! Thank you.

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Dates Announced Soon

Advanced Negotiation Training

A Two-Day Webinar Intensive

This is two days of intense hands-on training to learn the battle-tested techniques I've been using in the field for years. This webinar is limited to 40 attendees. So reserve your spot now!

What is this training about?

Alright, here’s the deal. I’ve spent years in B2B sales, closing those massive enterprise-level deals. And let me tell you, when you’re in that world, you’re negotiating with sharks—people who live and breathe negotiations. These are the folks who make you feel like you’re getting passed around like a bad cold—first the main contact, then procurement, then the CFO. Every one of them is taking a bite out of your deal until there’s almost nothing left for you.

I’ve been there, and I got sick of it.

So what did I do? I started digging into the strategies that the pros use—stuff you’re not going to learn in any basic sales training. I’m talking about tactics that let you win the negotiation without giving up your margin or your sanity.

Most sales reps don’t know how to negotiate, period.

What do they do? They run back to their boss, asking for a discount just to get the deal over the line. That’s not negotiating—that’s waving the white flag. And it’s costing you money—big time.

Here’s the truth: most negotiation training is a joke. It’s the basic stuff that might work in small deals, but it won’t stand up when you’re in the room with a professional negotiator.

When you’re dealing with a multi-million-dollar deal, you need more than just the basics. You need to know what moves they’re going to make, and more importantly, how to counter them.

Let me give you a quick example. You’ve been working on a deal for months—maybe years. Finally, you’re sitting across from their top negotiator, and—bam—they lowball you. It’s a classic move. But instead of freaking out or running back to your boss for a price cut, you hit them with bracketing. You control the range, and now they’re playing in your ballpark, not theirs.

Here’s the kicker: In this training, I’m going to give you 20 offensive strategies and 20 defensive strategies—because in negotiation, you need to know how to attack and how to defend. You’ll learn how to recognize what they’re doing, stop it in its tracks, and walk away with a deal that actually benefits you, not just them.

We’re doing this live on an upcoming date. It’s an investment of $497. And listen, if you use just one of these strategies, you’ll make that back a hundred times over, easy. But let me be clear—this isn’t some fluffy webinar. This is two hours of intense, hands-on training where I show you exactly how to play the game and win.

And here’s the deal: I’m only taking 40 people for this. Why? Because we’re going to get into exercises, scenarios, real-world stuff that you can’t do with 100 people on a call. This is limited for a reason.

So, if you want in, don’t wait. 40 spots—that’s it. Once they’re gone, they’re gone. Hit the button, reserve your spot, and I’ll see you there. Trust me, you don’t want to miss this—it’ll change the way you negotiate forever.

—Anthony

Anthony Iannarino speaker author trainer and coach

Advanced Negotiation Training

Dates TBA

Limited to 40 spots, Don't Miss Out!

$497