The score you see written on the scoreboard is always accurate. It will never protect your feelings, nor does it have the power to change the score it presents to you. Your scoreboard only tells you the full truth.
About Your Theories and Beliefs
You might believe with all your heart that you should be able to generate a result in a certain. The theory you have about what is necessary to create the result seems perfectly reasonable to you. But the results are not forthcoming. Instead, you languish without the desired effect, stubbornly clinging to your theories and your beliefs.
It is early in the morning, and you are facing West, watching for the Sun to rise.
The scoreboard will tell you that your beliefs and your theories are incorrect. If you want to change the score, you have to change your beliefs and assumptions that don’t produce the result you want. If you don’t change your expectations and your theories about how things work, you are not growing. Growing is necessary for you to improve your score.
About Your Effort
Your theories and beliefs are accurate. You are still not producing the result you want, as indicated by the scoreboard. The scoreboard may be telling you that you are not putting forth enough effort to improve your outcomes. Your work ethic is one of the variables of success that is wholly within your control.
You want the better result, but you also want to sleep for twenty-seven more minutes, and so you hit the snooze button three times. You want to focus on your priorities, but instead of doing the work, you stare blankly at your computer screen.
Your scoreboard is of no help to you. It doesn’t recognize your good intentions as being worthy of an increase to the score. The scoreboard is detached, impartial, and clinical, only reflecting your actual results—or your lack thereof. Should you want a better result, it will require effort, and likely more than you think.
About Your Strategies
The way you go about something, your strategy, maybe wildly different than someone else’s. But one of you might produce a much more significant result while the other produces no result at all. Whether the strategy works or not is of no concern to the scoreboard.
Your strategy is to rely solely on inbound marketing to reach your goals, no cold outreach. Your plan for making more money is to get rich on the internet, executed by your buying get rich on the internet programs from people who only got rich by selling get rich quick schemes on the internet.
Your scoreboard doesn’t judge you (or the people who sell picks and shovels outside the gold mine). It’s a completely neutral party. While I am rooting for you (and so is your Mom), the scoreboard isn’t. If it doesn’t see results, it refuses to change. If you want the score to improve, you may have to change your strategy.
About Your Execution
So your beliefs and theories are excellent and correct. You are putting forth the effort. And your strategy is a proven recipe that countless people before you have used to find success and run up the score. The scoreboard, however, has not changed. You believe it isn’t giving you the score you deserve. To put up points, you have to execute.
You are mostly doing what other people to produce the result you want, but your execution is poor. It could be that you need more time to improve your competency, or it could be that you are trying to cheat by taking shortcuts, avoiding the difficult but necessary components of execution. The recipe is well-known, but you are not using the ingredients as prescribed.
The scoreboard knows excellent execution when it sees it. When everything is done right and produces a result, it changes the score. When it is done poorly and fails to provide the result, it refuses to change. If you want the scoreboard to reflect a better rating, you have to execute well enough to produce the result.
About the Fact That You Need to Change
The scoreboard will tell you that you need to change. It will tell you that your score isn’t what you want it to be, and it will also provide you with an indication as to how others are doing as a comparison. It is the most neutral of all parties, never blaming you or criticizing you. It merely reflects the score.
By providing you with your score, it gives an objective view of how you are doing. Maybe you are happy with your score. But if you are not pleased by the score it provides, you are getting feedback that what you’re doing isn’t working and that you need to change. The game doesn’t change for you because it doesn’t change for anybody.
If you want the scoreboard to change, you have to go first. It will not change unless and until you change. This is true when what got you to this point is inadequate for the improved score you want now. The higher the score, the more you are going to have to do to produce the result. The result is the only thing the scoreboard measures.
The Truth About Your Future
The scoreboard tells the truth about your future. It shows you where you are now, and it provides a glimpse of your trajectory. You can see your direction and your velocity.
Your score is not immutable; you have the power to change the score, change your trajectory, and change your velocity. You are capable of pulling results forward in time, but you can just easily push them into the future, a future that is moving towards you faster than you might imagine.
It is within your power to change the score. But your scoreboard is only capable of telling the truth. If you want it to show a better result, you have to provide it with the better result you want it to reflect.
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Filed under: Sales 3.0